Friday, May 25, 2007

Creation of russian ETV channel is postponed

The main news of today seems to be that the creation of the russian ETV channel is postponed. This decision was obvious for me, nevertheless the idea of such channel isn't bad itself. The question is that it should be done long time ago, now it would look quite artificial, moreover russian speaking people don't trust to information is provided by the state. Main problems is that this community is too deep in the media-space of Russia mostly because the Estonian media in russian language is very, very bad (IMHO).

One time i was working with Swets Blackwell sending different printed media from Estonia to Russia, this time i could observe the degradation of newspapers in russian. All of them got really yellow sooner or later, there's no good authors. May be i just can't stand the way the information is presented. Here it should be noted, that the deviation of information was slightly changing, when the newspaper changed its owner, but general trends were still the same. At the same time Russian TV has been evolved rapidly and got its important place in life of most of russian speaking inhabitants of Estonia. That's why such channel would be necessary 15 years ago, but I'm not sure someone except Veidemann and few more was thinking on this issue, it was Jelzyn's era and no hostile propaganda came from foreign ether.

I'm not sure the expenses of creation of russian TV channel would ray off, anyway the coverage of such channel would be minimal. Moreover ETV in estonian is good as an infochannel, and not that much suitable for masses as a source of entertainment, as private ones.

In my opinion the best possible solution would be to subtitle the estonian programs, it's also helpful for learning the language, and at the same time it would be the same information as is provided for estonian speakers, it would be much more effective tool of integration. Digital TV would also allow to broadcast the additional voice channel, it would be also an option for those who don't like the subtitles. Let's see what will be next steps of National Broadcasting Company.

1 comment:

Anonymous said...


I am regular visitor of this website[url=].[/url]You have really contiributed very good info here I am sure due to busy scedules we really do not get time to care about our health. Are you really serious about your weight?. Recent Scientific Research displays that about 50% of all U.S. grownups are either obese or weighty[url=].[/url] Therefore if you're one of these citizens, you're not alone. Its true that we all can't be like Brad Pitt, Angelina Jolie, Megan Fox, and have sexy and perfect six pack abs. Now next question is how you can achive quick weight loss? [url=]Quick weight loss[/url] is really not as tough as you think. If you improve some of your daily diet habbits then, its like piece of cake to quickly lose weight.

About me: I am blogger of [url=]Quick weight loss tips[/url]. I am also health trainer who can help you lose weight quickly. If you do not want to go under difficult training program than you may also try [url=]Acai Berry[/url] or [url=]Colon Cleansing[/url] for effortless weight loss.